Another trouble-shooting case on a B2B campaign. Satmetrix had limited time to recruit models for this, so I suggested we use "real" people from the office. It seemed a little risky, but it worked really well, especially with the steady and expert art-direction from Ben Leow of Quick-Thinking. The shoot was very team-building for the people at Satmetrix and organically produced a brand idea - what better way to convey the power of customer contact management than to have "real" people from the company in its banners and ads?